LEGO Clikits 7559: Sports

Product Information

The theme introduced numerous new pieces, many of which would look completely out of place in a modern LEGO collection, but nonetheless this new LEGO Scala represented an interesting theme in LEGO’s history. 6. Clikits (2003-2006) Since inception, LEGO has had to shake its perception as a “boy’s construction toy”, even though both boys and girls enjoy expressing their creativity through LEGO. There are several theories as to why LEGO® Clikits was eventually discontinued. Some think the range was not profitable enough, while others think the series was not popular enough with older girls and teens. Still popular While not technically a standalone theme (it was technically a subtheme of LEGO Town), LEGO Paradisa has been considered by many to be a more girl-oriented subtheme among the regular Town sets of 1992-1997, with pastel and pink colors scattered throughout the usual LEGO color template. Light Green (Light Green) . Introduced in 1992 with LEGO® Paradisa and Duplo, this colour was rare outside of girls' themes, such as Belville and LEGO® Scala. It was last used in 2005.

In 2008, LEGO conducted a study about purchasing behaviour, and the results astounded them – in the US, roughly 90 percent of Lego sets being sold were intended for boys, which signalled a massive untapped market of girls not being catered to by LEGO. DOTS is a particularly interesting theme, and I think is the culmination of years and years of consumer research, representing LEGO’s (and the world’s) shift from explicitly gendered toys, to more inclusive play experiences, breaking down some barriers like boys can’t play with bright colours and bracelets. LEGO Friends is LEGO’s most popular female-oriented theme: it doubled sales expectations in 2012 and tripled sales to girls, and the theme is still going strong to this day – regularly taking a spot in the 5 most popular LEGO themes, alongside City, Star Wars and Ninjago. 8. Disney Princess (2014-Ongoing) To capitalise on the new Minidoll form-factor, LEGO deepened its partnership with Disney with the Disney Princess line, which transformed iconic Disney Princesses into minidolls.

The end of LEGO® Clikits

So, to summarise, Clikits parts with female connections can be used effectively, and legally, with System parts. Those with male ones can be connected into anti-studs, but only at risk of damaging the part if it remains affixed for long periods. The theme is still going strong (we in the Ong households are contributing heavily to sales!) and is testament to the cultural cachet of Disney Princess and LEGO minidolls – a combination that has been paid off dividends for both LEGO and Disney. 9. Elves (2015-2018)

So, with the added build-functions of the 7532-1, does this change my mind? Well, no, not really. Yes, the set offers a form of build, but it still doesn't offer the feel and looks of a LEGO build. Without a link to SYSTEM parts other than some of the holes being anti-stud size, the connection to LEGO is minimal at best. She doesn’t enjoy playing with Ninjago vehicles, or cars, but loves constructing different “worlds”, featuring Friends minidolls, minifigures, animals and houses. She explicitly prefers Minidolls over Minifigures as she better relates to them. Superhero fans were treated to the LEGO DC Super Hero Girls wave in 2017. It was yet another minidoll-based theme, but its vibrant color scheme and unique buildings combined with several new characters made it a worthy theme nonetheless.Clikits sets included pencil cases, bags, purses, bracelets, notebooks, and more, significantly expanding on the LEGO jewellery and stationery lineup. 7. Friends (2012-Ongoing) While many associate Belville as being an older, “retro” theme, it may surprise you to learn that LEGO actually made Belville sets as recently as 2008. 5. Scala (1997-2001) Light Bluish Green (Aqua). This colour was introduced in 1998 in Scala and was also used frequently in Belville and Clikits, but not much else. Retired in 2006. Introduced in 2015, LEGO Elves featured the reappearance of minidolls, but had a fantasy/medieval focus. Surprisingly, the theme only lasted one year, and no sets were released in 2018. 11. Dots (2020-Ongoing)